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Research papers

Multi-media reach/frequency and optimization

The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as an alternative media option. From the perspective...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: James H. Collins, Daniel T. Mallett, Jane Mulligan Traub
June 13, 2002
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Citation

Collins, Mallett and Traub (2002a, June 13). Multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-media-reach-frequency-and-optimization-


Research papers

Internet inclusive multi-media reach/frequency and optimization

The tools available to support Internet-related media planning and buying are in their early stages of development. Being mostly impression and/or page view-based, these tools are unable to account for reach, frequency of exposure and total...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: James H. Collins, Daniel T. Mallett
June 12, 2002
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Citation

Collins and Mallett (2002a, June 12). Internet inclusive multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-inclusive-multi-media-reach-frequency-and-optimization-